Kellstadt Marketing Center

Educational Programs

 

                                                  

The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet, and word of mouth marketing skills. Specialty areas in advertising, marketing research, marketing planning, and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations

Courses offer the opportunity to enhance your knowledge, learn new skills, and network with others in the industry.

2008-2009 Kellstadt Marketing Center Certificate Programs

In today's ever-changing business world, even the most accomplished professionals need to upgrade their skills. Each certificate program is designed to do just that. These programs offer the opportunity to enhance your knowledge, achieve your highest potential, learn new skills, and network with others in the industry.

  • Advanced Marketing Research Techniques Certificate Program (KMC 325)
  • Advertising and Public Relations Essentials Certificate Program (KMC 137)
  • Building an Effective Marketing Plan Certificate Program (KMC 207)
  • Customer Relationship Management (CRM) Certificate Program (KMC 125)
  • Effective Presentation and Communication Skills Certificate Program (KMC 216) 
  • Integrated Marketing Communications Certificate Program
  • Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies (KMC 222)
  • Marketing Research Certificate Program (KMC 225)
  • Multicultural Marketing Certificate Program (KMC 122)
  • Negotiation Strategies and Skills Certificate Program (KMC 127)
  • Online Practical Internet Marketing Certificate Program (KMC 133)
  • Paid Search Marketing Certificate Program (KMC 233)
  • Practical Internet Marketing Certificate Program: Hands-On Techniques for Small Businesses and Nonprofits (KMC 120)
  • Professional Business Writing Certificate Program (KMC 214)
  • Strategic Sales Techniques Certificate Program: Effective Negotiation (KMC 203)

    2008-2009 Kellstadt Marketing Center Seminars and Workshops 

    Each seminar discusses the latest business practices in the marketing industry and offers a great opportunity to get up-to-the-minute tips and ideas. A perfect forum to network with like-minded professionals.

  • Marketing Return on Investment (ROI) Seminar: Techniques to prove the effectiveness of direct and interactive marketing (KMC 130)
  • New Marketing Seminar: Marketing in the 21st Century (KMC 112)
  • Pricing Strategies Seminar (KMC 131)
  • Search Engine Optimization (SEO) Seminar (KMC 234)
  • Social Media Marketing Seminar (KMC 128)