Jacobs and Stone Multichannel Marketing Communications Certificate Program (MC2)
Marketing communications are being transformed. Today's marketing communications involve databases, acquisition, retention ,banners, blogs, CRM, social networks, SEO, CTR's, relevance, and online analytics to get to measurable results. The methods of the direct marketer are now being employed by interactive marketers to create marketing communications that show results. Consumer driven markets and multiple channels mean brands can't control messages in the traditional ways. Business marketers expect relevant, customized dialogue with their vendors. Brand and marketing communications managers need new ways to engage and build customer relationships to demonstrate that their programs yield the expected return on marketing investment.
Overview
The Ron Jacobs & Bob Stone certificate program will help you understand this new environment, where brands can no longer rely upon pushing predetermined messages to mass audiences of consumers, but must instead reach many markets of one. You will learn the latest strategies, tools, and techniques in direct, interactive, digital, and database marketing including planning, execution, and the right KPI's (Key Performance Indicators) to demonstrate success. Outstanding professionals will teach you through their experience, case studies, and real-world examples how to think like today's consumers and be successful in this new marketplace. And you will learn how to describe and sell these ideas to your CEO, President, CFO, and CMO, with new ways to track the performance of the marketing communications expenditures to reach true accountable communications.
DePaul University's Kellstadt Marketing Center has been offering classes in direct and interactive marketing for more than 18 years. This is where you learn marketing from the experts.
Links for Student Blogs, Click Here!!
Downloads:
Night One : March 31, 2009
Powerpoint Presentation Dr. Kelly #1: Click Here
Powerpoint Presentation Jacobs #1: Click Here
Excel Spreadsheet Income Sheet: Click Here
Night Two : April 7, 2009
Powerpoint Presentation Jacobs #2 April 7: Click Here
Powerpoint Presentation Jacobs/Stone Website: Click Here
Powerpoint Presentation McCormick: Click Here
Click on each PDF to download the examples
PDF 1, PDF 2, PDF 3, PDF 4, PDF 5, PDF 6, PDF 7, PDF 8, PDF 9, PDF 10
Night Three: April 14, 2009
Powerpoint Presentation Wollen: Click Here
Powerpoint Presentation Dr Kelly: Click Here
Night Four: April 21, 2009
Powerpoint Presentation: Click Here
Night Five: April 28, 2009
Link for Dictionary: http://www.afpnet.org/content_documents/AFP_Dictionary_A-Z_final_6-9-03.pdf
Night Six: May 5, 2009
Link for article:
http://www.scribd.com/doc/14538006/Nielsen-report
Powerpoint Presentation: Click Here
Night Seven: May 12, 2009
Powerpoint Presentation: Click Here
Night Eight: May 19, 2009