During 1984, The Kellstadt Marketing Center was made possible through the generosity of Charles H. Kellstadt, former CEO and Chairman of Sears Roebuck & Co. The Center is a model of service for the academic and business communities, and is a focal point of DePaul’s effort to provide premium marketing education. The objective is to foster a practical partnership by addressing business marketing needs in the U.S. and abroad, utilizing faculty skills, and developing outstanding marketing professionals.
The Kellstadt Marketing Center partners with the Interactive Marketing Institute (IMI), to offer direct and interactive marketing specific programs for non-degree seeking professionals. IMI’s best known and longest running (since 1989) program, the Pennebaker Certificate in Interactive and Direct Marketing, is offered through both the Kellstadt Center and IMI.
Suzanne Fogel, Ph.D., and J. Steven Kelly, DBA, are co-directors of the Kellstadt Marketing Center. Dr. Fogel is also chair of the DePaul University marketing department. Dr. Kelly is also director of the Interactive Marketing Institute. We receive significant input from our advisory board that is comprised of forward-looking executives and leaders in the area.