Kellstadt Marketing Center

Professional Marketing Faculty

ON THIS PAGE

   Robert Galka

Executive in Residence, DePaul University

Bob leads a business unit in delivery of CRM enabling technological solutions. He has marketing and technology strategy experience across multiple vertical markets including retail, packaged goods, catalog, technology, gaming, hotel, OEM and financial services.

Robert holds an MBA from Northwestern University J.L. Kellogg Graduate School of Management (1994).

   Dr. Lawrence Hamer

Dr. Lawrence Hamer is an associate professor of marketing at DePaul University. He earned his Ph.D. in business administration at the University of Illinois at Urbana-Champaign in August of 1996. His other degrees are a master’s of science in marketing and two bachelors of business administration (one in marketing, the other in management) all from Texas A&M University in College Station, Texas. He has researched in the area of services marketing and teaching pedagogy, and has published articles in the Journal of Service Research, Journal of Service Marketing, Journal of Marketing Education, and Marketing Education Review. His areas of teaching expertise include marketing research, marketing strategy, and marketing management. Dr. Hamer has considerable work experience in retailing, where he worked for Foley’s Department Stores in Houston, Texas and Wal-Mart Stores Inc. He has also worked in business-to-business sales with IBM in Houston where he was part of the sales team that focused on the natural gas industry.

   Dr. J. Steven Kelly

Director, Interactive Marketing Institute, DePaul University

Dr. Steven Kelly, associate professor of marketing at DePaul University, received his D.B.A. in marketing from Kent State University in 1974. He served as associate professor at the University of South Florida prior to joining DePaul in 1977.

Professor Kelly is the director of Institute for Interactive and Direct Marketing—which is associated with the Chicago Association of Direct Marketing Education Foundation. He is also the co-coordinator of DePaul’s Marketing Internship Program that places an average of 80 students annually.

Professor Kelly’s teaching specialties are (1) interactive marketing and (2) marketing internships. He was awarded the Robert B. Clarke “Outstanding Direct Marketing Educator Award” from the Direct Marketing Association in 1996.

   Roger K. Lall

Executive in Residence, DePaul University

Mr. Lall has directed product management and marketing functions for the information systems targeted at the retail, manufacturing, call center, and e-commerce industries.

He has served as director of marketing at Moore Corporation; founder & president of Renaissance Conferences Corporation; director of product management at Zebra Technologies Corporation; manager of product marketing at Standard Register and Monarch Marking Systems; and product manager at NCR Corporation.

Mr. Lall is a member of the Executives’ Club of Chicago. He has taught courses in Marketing Strategies, Distribution Channels, and Marketing Management at DePaul University, Keller Graduate School of Management, Cedarville University, and Purdue University. He holds an M.B.A. degree from Wheeling Jesuit University and a B.Sc. degree in statistics from the University of Bombay.

   Dr. Albert Muniz

Dr. Albert Muniz is an assistant professor of marketing at DePaul University. He has a Ph.D. in business administration from the University of Illinois at Urbana-Champaign. His research focuses on sociological aspects of consumer behavior, with a particular emphasis on the communities of users that form around select brands. His work in this area has been published in the Journal of Consumer Research. Prior to teaching at DePaul University, Professor Muniz taught at the University of California, Berkeley.

   Dr. Sue Fogel

Sue Fogel is currently associate professor and department chair at DePaul’s marketing department. She holds a Ph.D. in cognitive psychology and an M.S. in business administration, both from the University of California at Berkeley.

Dr. Fogel teaches a variety of courses at DePaul, including consumer behavior, market segmentation, and an interdisciplinary decision making course. She has also taught marketing strategy and brand positioning for corporate clients. Consulting projects include consumer insight development and survey research. Her research focuses on consumer decision making, especially financial decision making.

Her work has been published in Marketing Science, Journal of Consumer Psychology, Marketing Letters, and other academic journals.

   Dr. Joel Whalen

Dr. Joel Whalen has been called the world’s foremost authority on business communication. Business people from around the world have embraced his methods. He is an associate professor of marketing at the Kellstadt Graduate School of Business at DePaul University and brings extensive experience in sales and advertising to his teaching.

He is the author of the book I See What You Mean, now in its fourth printing. Joel has received several teaching and professional awards including the Ernst & Young Entrepreneur of the Year award for his support to emerging companies, the undergraduate student, graduate student and university faculty teaching awards. He is a fellow of the Sales Management Academy of the American Marketing Association and the Chicago Advertising Federation named him Professor of the Year.

Give yourself a day or two with Dr. Whalen and learn how to become an effective communicator for your business.

   Dr. Steve Koernig

Steve Koernig is an Assistant Professor of Marketing at DePaul University, where he teaches courses on strategy, consumer behavior, and services marketing.


   Dr. Roger Baran

Associate Professor of Marketing, DePaul University, Director of the DePaul University MBA Program in Hong Kong Professor Baran received his Ph.D. and MBA degrees from the University of Chicago Graduate School of Business and his BBA (cum laude) from the University of Notre Dame. His dissertation was awarded first prize by the American Marketing Association in the North America competition. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, and was Chair of the Bank Marketing Association National Research and Planning Council.

Roger has 30+ years of experience in market research and his teaching specialties are marketing research, global marketing management and marketing of services.
Dr. Baran joined DePaul University after serving as Director of Marketing Research at Continental Bank of Chicago. His teaching and publishing specialties are marketing research, global marketing management, marketing of services, marketing management, and customer relationship management. He serves as visiting associate professor at Helsinki School of Economics and Business Administration; University of Hamburg; University of the Thai Chamber of Commerce, Siam University, and Mahidol University in Bangkok, Thailand; and has taught at the Prague School of Economics. For seven years he served as DePaul’s Director of Asian and Middle East Graduate Programs, managing its MBA programs in Hong Kong and Bahrain. He has led 13 DePaul University MBA study tours to Japan, Korea, Laos, Thailand, Vietnam, Hong Kong, Norway, Sweden and Denmark. He has organized joint venture conferences in Ho Chi Minh City, Vietnam and Bangkok, Thailand.

Dr. Baran is completing the first textbook on Customer Relationship Management with colleagues R. Galka and D. Strunk for Thomson Southwest which will be published in 2006. His book, Practical Bank Marketing Research was the first book published by the Bank Marketing Association dealing exclusively with the topic. His book International Joint Ventures in East Asia with Yigang Pan and Erdener Kaynak was published in 1995. His monograph, The CEO’s Guide to Maximizing Managers’ Daily Use of MBA Concepts, was awarded 1st prize by the American Association of Collegiate Schools of Business Mid-Continent East Association. He has published in numerous marketing, banking and international journals.

Dr. Baran has served as a consultant in the area of marketing strategy and marketing research for many well-known companies in the U.S., Europe, Asia, and Middle-East, including: American Medical Association, Baxter Worldwide, Borg Warner, Chicago Tribune, Commerce Clearing House, Deloitte Touche, DuPont, Glavunion, GTE, Gomez Advisors, Harris Bank, Household International, Inland Steel, International Harvester, Irwin Publishing, Leo Burnett, Ltd., Manufacturers Hanover Bank, Mellon Bank, MidCity Financial Corporation, Philips, Quaker, Searle, Sun Microsystems, Union Oil and WMS Industries.

   Loida Rosario


Loida Rosario serves on the faculty at DePaul University’s Kellstadt School of Business and consults with senior business managers in the areas of strategic planning, marketing, multicultural marketing and new product development.

Ms. Rosario has over 15 years of experience in the consumer goods, insurance, retail and information technology industries. Formerly, she directed product management and marketing functions at Colgate-Palmolive and AT&T, and serviced customers both in the U.S. and Latin America.

Ms. Loida Rosario is professionally certified in New Product Development by PDMA. She has a master’s degree in marketing and finance from the University of Illinois and has taught courses in Strategic Marketing, New Product Development, IMC Hispanic Markets and Services Marketing for five years at DePaul University. She is an entrepreneur, owner of El Coqui Galleries and a civic leader who currently sits on the boards of the Daniel Murphy Scholarship Foundation and the Leap Learning Foundation. She is a member of the National Society of Hispanic MBAs (NSHMBA).

Ms. Rosario is the co-founder of the recently announced Multicultural Marketing Program at DePaul University.